CLIENT: Lookers, Sheffield
PROJECT: Design for Ford Connect Van fleet vinyl vehicle wraps.
Lookers wanted to create a unique and eye-catching design for their new fleet of Ford Connect vans. The vision was to create an 'optical illusion' where the rear doors appeared to have been ripped off and the interior of the van was exposed showcasing a range of genuine parts offered for Ford vehicles by Lookers. The artwork is intended to be viewed primarily in stationery traffic from the vehicle behind. Whilst sat in gridlock or at traffic lights, the driver of the vehicle directly behind the van should be positioned almost perfectly to view the rear of these vinyl wrapped Ford Connects.
Vehicle Graphics / Photography
To see more of what Lookers have to offer, visit their website.